ABA’s Bank Marketing Newsletter: College Athletes Starring in Bank Marketing—NIL Rule Changes Mean New Opportunities

On July 1, 2021, the National Collegiate Athletic Association adopted major changes to its longstanding prohibition on student-athlete participation in marketing opportunities, ushering in a new era for college athletics. As the name, image, and likeness universe continues to expand, banks are looking to leverage the opportunity. In an article for the American Bankers Association's Bank Marketing Newsletter, Max Forer and Nic Mayne discuss two ways NIL impacts bank marketers, and some of the legal and compliance hurdles to be aware of.

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