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Contact Seth

3400 U.S. Bancorp Tower
111 S.W. Fifth Avenue
Portland, OR 97204
T: 503.205.2318

Seth Row


Seth Row is an experienced insurance problem-solver and business litigator, representing commercial policyholders, including banks, manufacturers, developers, agriculturists, and public entities, in litigation and negotiation of insurance disputes in Oregon, Washington, and nationwide. Seth has assisted clients in recovering millions of dollars in insurance proceeds under many kinds of insurance policies, including commercial property (business interruption) and general liability (CGL) policies, employment practices liability (EPL), directors’ & officers’ (D&O), cyber-risk, errors & omissions (E&O), stock, cargo, and marine coverages, through negotiation, arbitration, trial, and appeal. His focus on value-added, bottom-line case management has won him accolades from his clients. Seth is co-chair of the firm's Insurance Recovery Practice Team, which includes attorneys in all of our offices.

Seth’s coverage litigation practice has involved several issues of first impression in Oregon insurance law, including the duty to defend EPA enforcement actions under long-tail liability policies, coverage for intellectual property and timber trespass disputes, and recovery of attorney fees. Seth also provides counseling on business risk management and effective insurance procurement, particularly in emerging areas such as cyber breach prevention and cannabis.

Outside of the coverage arena, Seth has substantial experience in business litigation involving commercial transactions, as well as litigation involving product liability, employment, and land-use issues. He also maintains an active practice in environmental litigation under CERCLA, the Clean Water Act, RCRA, and state law analogues.

Seth is a frequent speaker and author on litigation and insurance matters, and has been recognized by Oregon Super Lawyers magazine and other publications. Seth serves in the leadership of the American Bar Association's Section of Litigation, the ABA's Insurance Coverage Litigation Committee, and the Multnomah Bar Association. Seth has provided pro bono legal services to local housing organizations, transgender individuals, and immigration groups, among others.

Seth is the founder and editor of The Northwest Policyholder, our blog that focuses on insurance coverage issues in the Pacific Northwest.

Representative Experience

  • Represented agricultural chemicals manufacturer in obtaining coverage for advertising injury claims, resulting in advantageous settlement after successful appeal to the Ninth Circuit.
  • Represented mechanical parts dealer in litigation at trial and appellate courts over long-tail coverage for environmental claims at Portland Harbor Superfund site, resulting in pro-policyholder decision on multiple issues of first impression regarding duty to defend EPA information requests and “PRP” letters, and constitutionality of Oregon statutes.
  • Successfully litigated appeal of issues of first impression involving coverage for timber trespass claims asserted against logging company, resulting in complete victory for client including award of attorney fees.